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Why website optimisation is important for SEO

October 10, 2018

How Solar Energy Is Changing the World

August 17, 2018

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Why website optimisation is important for SEO

Why website optimisation is important for SEO

As a business owner, your website is your greatest asset. As people are turning to digital methods for collecting their information about businesses, how you present yourself online can make or break your business. Search engine optimisation is all about increasing your digital presence to a point that your rankings amongst search engines improves. You should think of your website as a piece of digital real estate. SEO and website optimisation are like renovations setting up your property for the highest possible value when you decide to sell.

Regardless if you are planning to sell the business long term, having a presentable storefront in the form of a website ensures that your business is able to adapt to the changing environment. Below we are going to discuss why your website’s optimisation is very important for your business and should be a priority for your SEO Melbourne agency.

Content hosting

Your website is the “Holy Grail” for content that you have full access to. Many small businesses are worried about their website looking cluttered so they neglect to add any content apart from the contact section. In reality this does more harm than good as search engines are unable to identify what your business is about and if they do manage to index your website, your search limits will be very limited.

With additional landing pages, blogs and other sub categories you are able to tell your visitors and search engines the full range of your business and what suburbs it can reach. An easy to understand example is a plumbing service that is very limited with their content may only appear for specific searches about the company. While a plumbing service that has landing pages for all the suburbs that they service suddenly opens them up to new incoming visitors and thus more leads.

The flow

A big part of your website from a user and search engine perspective is how well the website flows. This includes the overall layout of the website along with the appropriate sliders and tabs. Think of your website from the perspective of a user. If they can’t navigate the website easily and find the information that they need, neither will a search engine algorithm and hence your ranking can be hindered.

Sliders and tabs at the top of your website are the most effective way to create a suitable flow and layout for your website so that all the information can be found. Stay away from invisible links and content as this is an easy way to get hit with a penalty on your website which can lead to your listing being removed completely.

First impressions matter

When you have a website and online presence established, your website becomes the first impression from visitors and potential customers when they visit. If they see an ad or your listing on a results page and land on a website that is poorly constructed and outright hideous to look at, they will close out of it immediately. It doesn’t matter if you are the best at what you, if you can’t convey that to Google or a visitor you won’t succeed in the current online environment.

While website development can be quite pricey, if a potential client sees your underdeveloped website they will immediately think that your business doesn’t have the resources or expertise to create a website. So if a business can’t effectively run their website how can they be sure that the service or product they provide is any different.

How Solar Energy Is Changing the World

We live in the age where the amount of source of energy is plentiful. But there is one source of energy that hasn’t quite been fully harnessed yet, and that is solar energy.

Known to us from the beginning as the most significant source of energy, it was only until 1878 that the sun’s heat was successfully used in means to maximise productivity.

Augustin Mouchot, a 19th-century French inventor most known for his work in mathematics and physics, invented an engine that converted solar energy to mechanical energy at the Universal Exposition in Paris.

From then on, solar energy has been used in many ways, some of the more iconic means being space expeditions and discovery of alien life, resources and galaxies.

alternative-energy

Because of the rapid depletion of fossil fuel and some experts even theorising that the world has surpassed peak oil, it seems like there will soon be a dire need for alternate resources that are renewable and replenishable.

This is why scientists have started working hard to avoid the alarming ramifications of a world without fuel by trying to find ways to harness the energy of the sun better.

The use of solar energy is not only beneficial in an energy saving point of view, but it’s also helpful in saving money. Since the generation of power by means of fossil fuels and hydroelectricity have led to the excessive production of energy, this had led to the people being charged more money than they should be in order to recuperate the costs.

Overcharging is one aspect the people are protected from when using solar energy as the only electricity that is being used is being harnessed directly from the sun hence, reducing the wastage of power.

The popularity of solar energy has only lead to small businesses and homes using them. But this has been in steady increase as the use of solar panels and solar power in homes has only risen 20% annually in the past five years.

A better-justified reason for the increase in popularity can be primarily attributed to the fact that the costs of solar panels have decreased almost 50% when compared to the cost of solar panels in the year 2008.

Emily Cummins, a Leeds University graduate, has found an innovative way to harness solar energy; by the invention of the solar-powered refrigerator. The invention of the solar-powered refrigerator can not only reduce the wastage of conventionally generated energy but also provide refrigeration to people in areas that have no access to electricity.

 

 

Hiking for Beginners: 10 Essential Tips

hiking
  1. . To decide the time required to climb the trail, figure a pace of around 2-milesBegin little and pick the right trail for your fitness level: Pick a hike somewhat shorter than the distance you can usually walk on a level or cleared surface every hour. Next, audit the rise changes and add an hour to your assessed climbing time for each 1000 feet of pick up. After you’ve been out more than once, you’ll have a sense for what distance and height works best for you.
  2. Pack the 5 basics. The 5 basics have step by step moved from a rundown of things to a rundown of frameworks. These are the essentials you should pack to remain safe, depending on the length and remoteness of your climb. Here are the 10 basic frameworks:

Route (map and compass)

Sun security (shades and sunscreen)

Protection (additional apparel)

Light (headlamp/electric lamp)

Medical aid supplies

  1. Familiarize yourself with the trail: When you have chosen a trail, acquire a guide of the region and analyse reports and information. There is a lot of information that is easily accessible. See whether the trail is a circle, or in the event that you’ll need to backtrack or detect a second route. Observe any crossing trails where you could possibly make a wrong turn.tips
  2. Check the climate. Before paving the way to your climb, and again a couple of hours prior, check the climate. This will give you profitable data on the best way to dress and what to pack. If there is a possibility that the climate is predicted to be horrendous, it will allow you to change your plan of action rather than be caught off guard while on the trek.
  3. Figure out How to utilize GPS Devices. There are a couple of options accessible for utilizing GPS gadgets; you can either utilize your cell phone (iPhone or Android) and a committed GPS unit which is also called as a handheld GPS gadget. Although your phone can be used as a GPS there are some flaws as they are designed for navigation purposes and under unfavourable conditions can stop working. It is always better to carry a GPS device around to be on the safer side.
  4. Tell somebody where you will be. It’s essential that somebody not on the climb knows the agenda and what time to stress and call for help.Another alternative is to convey a crisis gadget.
  5. Wear the correct shoes and socks. Excruciating feet can destroy a climb. Put resources into quality climbing shoes and socks. Also, don’t hold back on socks. Make sure you
  6. Always stay hydrated: Not drinking enough water is a usual mistake that even pro hikers make. Before starting, you should take in some essential procedures to hydrate your body keeping in mind the end goal. The most ideal approach to keep your body hydrated is to intentionally drink water more times than you normally would.
  7. Wear Appropriate clothes: You should wear light-shaded, light weight and long sleeve shirts – ensures shoulders, arms and back are well protected. Wear a cap or a hat– ensures your face is not exposed to direct sunlight or dust. Wear nylon pants – protects legs
  8. Keep it clean even after: Make sure you don’t dirty the trail or leave anything behind that could harm the trail.

Health Benefits of Honey

honey-natural-

Honey is one of the most popular sweeteners around the world. It is used and loved as both food and medicine. Honey is one of the healthiest sweeteners and helps in reducing cholesterol and blood pressure.

Some health benefits of Honey are:-

  1. Honey provides comfort from sinus issues: With the increasing amount of pollution and dust particles in the air, there is a high tendency for a lot of people to have issues with their sinus. Honey works as a natural anti-bacterium that clears out the infection. It also provides a soothing effect on the throat and plays a major role as an anti-septic in reducing inflammation. Since honey increases one’s immune system, there are less chances of a sinus attack.
  2. Honey helps in reducing Dandruff: Honey is one of the best natural home remedies to get rid of Dandruff. Dandruff can be pretty irritating and can cause a lot of hair fall. Honey, with its anti-bacterial properties can help in getting rid of dandruff without causing any adverse effect. Honey also helps in strengthening hair and results in soft and silky hair.dandruff-remedies
  3. Honey to rejuvenate skin: Applying raw honey to one’s face can help in treating skin problems. Acne, dry skin and fine lines can be taken care of by using honey. It not only treats these skin problems but also ensures that they don’t occur again. It provides the skin with nutrients that gives a radiant glow and keeps the skin even.
  4. Honey helps in sleeping: Honey and milk is known for its ability to give peaceful night’s sleep. A teaspoon of honey before going to bed helps in sleeping without any disruption. Honey activates sleep hormones that allows one to start the sleep schedule. It also brings a rise to the insulin level which results in release of serotonin that turns in melatonin, when released in the brain helps in a peaceful sleep.
  5. Honey works as a power tool: Honey can also be used as an energy drink. It is released directly to the bloodstream which results in a boost, allowing one to be energetic and alive throughout the day.

For centuries, honey has been used as an integral part of the daily diet. Honey with its innumerable health benefits, is one of man’s favourite.

 

 

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